Cholula stands for authentic Mexican cuisine, heritage, and culture. Our premium blend makes every meal delicioso! Our rich and authentic recipe was originally prepared for the famed Jose Cuervo family by beloved cook and abuelita figure affectionately known as “La Chila.” From her likeness on the front of every bottle, to the exquisite blend of peppers and spices beneath it, Cholula is a celebration of food, flavor, and our Mexican roots.