Who We Are
Welcome to VMB, the premier FMCG distribution company spearheading the next generation of industry excellence. Since our inception in Bahrain in 1907, we have proudly maintained a steadfast presence, evolving into a trusted leader in FMCG distribution. Renowned for our unwavering commitment to quality and service, VMB consistently delivers top-tier products to meet the diverse needs of our consumers. Our dedication to excellence extends beyond borders, as we continue to provide world-class offerings to the Kingdom of Bahrain. Explore our legacy and discover why VMB stands at the forefront of the FMCG industry.
Vision
We are committed to being the market leader in the distribution business by acquiring world class brands with a unique variety of Brand & Products.
Mission
Our mission is to provide superior quality brand products.
We aim to make a difference with
our quality products.
Key To Success
Specialized Sales Team
Dedicated Merchandising
On Time Delivery
Storage Space
Warehouse Capabilities
Food Service
Our Success Stories
Haribo
Haribo has been working with VMB for some time now & we found them to be fully reliable and focused on delivering the best market execution which has resulted in a substantial growth of the business over the past few years. The team is very loyal and dedicated and quite approachable which has made the business relation prosper. From our experience in Bahrain, VMB is financially solid and is run by a dedicated family which helped Haribo welcome them into the Happy World of Haribo!
Nadim Kattan
Sales Director MENA Region – HARIBO Middle East FZE
Bebeto
We are absolutely excited and pleased to work with a valuable company like VMB. We hope to extend our sales and explore the market together. We are amazed with the talented sales team which encourage us to achive more succes in the Kingdom of Bahrain.
Mustafa Kolemen
Export Executive – Kervan Gida
Cofresh
It is an absolute pleasure to work with Hemant and the entire team at VMB. Our dealings have been conducted in the most professional, courteous and efficient manner. We look forward to a long and mutually beneficial relationship !
Rahin Kidy
Head of Export – Cofresh Snackfoods
Caprice
We welcome VMB to our Global partners network! With proven professionalism and market focus, we are positive for great results.
Stefanos Latinos
International Markets Director – E.J. PAPADOPOULOS-CAPRICE
Richmond
Richmond Enterprises have known Hemant and his team at VMB for many years and enjoy a mutually strong relationship which we both value. Hemant understands exactly how we work towards building brands and business and we work closely and supportively together as collaborative partners with shared goals.
Ronnie Pegna
CEO – Richmond Enterprises
Sulthan
VMB has been a Long Term Supplier to Sultan Center. When it comes for giving a feedback on VMB the first thing comes to my mind : 1- Professionalism 2- Enthusiasm 3- Dedication 4- Execution 5- Cooperation Wishing you all the best & success.
Mohamad EL Mirr
Division Manager – The Sultan Center
RItter
We started business with VMB in 2013 and the team has proven to be a loyal partner. We look forward to further grow together and establish the brand Ritter Sport in the Kingdom of Bahrain.
Daniela Miranda
Country Manager – Alfred Ritter GmbH & Co. KG
Orion
We’ve been with VMB for so many years, and it’s our pleasure to work with them. They are always responsive to our needs, sharing regular reports & payment on time, We are impressed by their professionalism and organizational skill. We highly recommend them to manufacturer who wants to develop your brand in Bahrain.
Huynh Truc Ly
Global Sales Executive – Orion Food Vina
Hitschler
We are proud to be one of the Brand in the Product Portfolio of VMB in Bahrain. We congratulate them for their facinating Website and wish them further Success.
Salem Kirreh
Key Account Manager – Hitschler International GmbH & Co. KG.
Dealmans
We began working with VMB a few years ago and they have turned our brand of Dutch Delight Waffles into the most well-known Waffle brands in the Kingdom of Bahrain. We are always pleased to work with Mr. Hemant Ashar and his team who always impress us with their prompt response to all communications and we look forward to continuing and expanding our business relationship with them for many years to come.
Steve Midda
Director – Zetra U.K
Walkers
VMB and Walker's Nonsuch Toffees have been working together since 2013. The partnership has proved to be very successful and VMB has achieved listings in the core supermarkets. They keep us up to date on a monthly basis and meetings twice a year. What makes it a pleasure is they are lovely people too !
Emma Walker
Export Director – Walkers Nonsuch Toffees Ltd
Maretti
VMB's great value is in their drive for results, ownership of each and every brand they carry within the portfolio and "can do" attitude. Their competitive advantage is adapting suppliers' RTM strategy to their daily sales activities. Trade relationship enable them to "own the store" in each and every outlet they cover.
Ziad Owais
Area Director – ITALFOOD SAL
Simon
VMB have been sponsors of the Bahrain Marathon Relay through Haribo & Vitaene-C for several years. Their support is very much appreciated as well as the goodies distributed on the Marathon day. .
Simon Cox
Chairman Marathon Relay Organizing Committee – Arab Insurance Group
Lorenz
I can fully recommend VMB as the whole team including the Business Head Hemant Ashar is very passionate about the brands they are carrying. We share the same mindset which is speed to the market & thinking out of the box. You can literally feel the family spirit and the entrepreneurship that Hemant Ashar and his team are living!
Christoph Bickel
Senior Export Manager – Lorenz Bahlsen Snack World
Munchys
VMB has been a long business partner with us. Their wide market coverage and extensive market knowledge has proven themselves to be the perfect partner to work with.
Luis Ling
Business Development Manager – Munchy Food Industries - Malaysia
Donelli
I am extremly glad to be represented in Bahrain from such an important and professional company as VMB. For many years we were approached from other importers but we always refused all the proposals. We always felt that Donelli deserved the best partner possible for Barhain and I am thankful to Mr. Hemant and his team for having selected us
Giovanni Giacobazzi
Owner – Donelli
RS
We started more than one decade ago with an small presence of our brands in the Bahrain market. Today VMB is leading the category after years of consistent and hard job to build leading Olive oil brands in Bahrain. Great family and business partnership. Mabrook !
Pablo Salgado
Director – RS Rafael Salgado "Olive oils"
Durukan
We are extremely pleased to collaborate with VMB in Bahrain. Especially, Mr Hemant and his team doing a great job to represent our brand, we are lucky to have them with us. Hope to keep up the good job to upcoming years all together.
Oktay YELMEN
Export Marketing and Sales Director – DURUKAN CONFECTIONERY LLC
Crespo
Crespo Olives started work with VMB back in 2004. The enthusiastic VMB team quickly turned small LCL orders into full container loads and volumes have seen consistent and continued growth over the past decade. Thank you Punit, Hemant and the entire team for being such professional business partners ... and good friends!
Siân Enticott
Export Manager – Euroliva S.A,, Crespo Olives
