RiceUP! is a renowned brand committed to inspire and cultivate smart and better snacking habits, driven by the believe that when we eat well, we feel well and we live better! RiceUP! journey is marked by a passion for pioneering solutions in the snack sector – including chips that is never fried, sweet snacks with zero added sugar, all natural, gluten and palm oil free. Their wide  product range includes collagen protein bars, protein stick, brown rice cakes, chips, rolls, and zero sugar rice and oats bars, yellow corn chips each crafted to be a ‘better for me’ choice without compromising on flavour.

Through their products RiceUP! has challenged the notion that health and taste are mutually exclusive, crafting award-winning snacks that satisfy cravings without compromising well-being, creating snacks that are not only ‘better for diet’ but also ‘fun’, blending nutritional benefits with irresistible flavours.